DE / EN
Photographer and Multidisciplinary creator based in Salzburg, Austria.
Initially formed as a graphic communication designer and later Analog and Digital Photography at the Escuela Activa de Fotografia in Mexico City, I acquired solid experience in the audiovisual industry working for digital marketing agencies, media houses and global news media.
My work has been published in magazines such as National Geographic Traveler, The Red Bulletin, Runners World, Women’s Health and I have collaborated with global sports and outdoor brands like as Schöffel, Red Bull, Osprey Packs, La Sportiva, Petzl and along with small and medium business to build and strengthen its brand identity.
I shoot for brands and people, whatever your vision is I can creat it.
Art Direction
I define the visual universe of each project to ensure consistency, identity, and character. From the overall aesthetic to the finest details, art direction translates your brand’s values into clear, powerful, and recognizable visuals. Every visual decision is made with intention and purpose.
Concept Development & Storytelling
I create strong concepts and visual narratives aligned with your brand’s tone, personality, and objectives. By understanding the message, the audience, and the context, I craft authentic stories that build emotional connection and strengthen brand identity across all platforms and formats.
Production
I bring concepts to life through precise and efficient execution. From studio setups to on-location shoots, I manage and deliver photo and audiovisual productions with a strong focus on planning, creative direction, and visual consistency. Quality, timing, and performance are at the core of every production.
Post-production
I shape the final look through a high-end, streamlined post-production workflow. Editing, color grading, retouching, motion, and multi-platform optimization ensure polished, impactful content ready for publication—always aligned with your brand’s visual and technical standards.
SPECIAL ASSIGNMENTS
I am happy to undertake special assignments for select clients, ranging from private commissions to special events.
Please inquire at contacto@julioarellano.com for more information.
